We created Traveller as a call to adventure — a brand rooted in curiosity, movement, and the wild unknown. Inspired by the spirit of Indiana Jones, we built a bold identity around contrast: sun-faded yellow and expedition black, evoking heat, dust, and discovery.
The logo is rugged yet iconic, designed to weather any terrain — stamped on canvas, leather, or digital maps. The strategy taps into a deep, human urge: the need to disconnect, roam, and rest.
The result is more than a brand — it’s a mindset for modern-day wanderers.
